

ANA Partners • Exclusive for CNPJ (Brazilian company tax ID)
Formalize your operation and become a professional partner.
To participate in ANA Partners, you must have an active CNPJ (Brazilian company tax ID) that is able to issue invoices.
If you don't already have a registered business, see below for a simple step-by-step guide on how to start the formalization process to work professionally in the digital market.
Step 1 — Define your company's activity.
The first step is to define what activities your company will perform.
As an affiliate, traffic manager, media producer, or business partner, your company will typically be involved in activities such as:
- Advertising and publicity
- Digital marketing
- Intermediation of services
- Agency
- Content production
- Media services
Step 2 — Choose the appropriate CNAEs
The CNAEs (National Classification of Economic Activities) officially define which activities your company can carry out. To operate with ANA Partners, it is important to have CNAEs compatible with advertising, marketing, and intermediation.
Example of a CNAE code widely used in the segment:
7490-1/04 – Intermediation and agency activities for services and businesses in general, except real estate.
Depending on your operating model, other CNAEs (National Classification of Economic Activities) may also be used. The recommendation is always to align the company's activities with the service that will actually be provided.
Step 3 — Choose the type of company
During the setup process, you will need to choose the legal structure of the company.
The most common models for digital operations are:
- Sole Proprietor
- Single-Member Limited Liability Company (SLU)
- Limited Liability Company (LTDA)
The choice depends on the structure of the operation and how the company will be organized.
Step 4 — Register the company
After defining the company's activities and structure, it will be necessary to register with the relevant authorities.
Typically, the process involves:
- Business registration
- Issuance of the CNPJ (Brazilian National Registry of Legal Entities)
- Municipal registration
- Authorization to issue invoices
After approval, your company will officially come into existence.
Step 5 — Request authorization to issue an invoice.
With an active CNPJ (Brazilian tax ID), the next step is to enable the company to issue service invoices. This step is crucial, as payments made by ANA Partners require valid invoices. Authorization is usually obtained from the municipality where the company is registered.
Step 6 — Organize your business documentation.
Before requesting a partnership with ANA Partners, keep your documentation organized. The main data typically used includes:
- CNPJ Card
- Company name
- Registered CNAEs
- Business address
- Municipal registration
- Bank details
PJ Step 7 — Request your analysis from ANA Partners
Once your company is properly registered, you can submit your partnership application. The team will conduct an analysis of:
- Registration compliance
- Compatible CNAEs
- Operational structure
- Operation profile
- Compliance with program guidelines
After approval, the partner will be able to officially operate with ANA Partners.
Why formalize your operation?
Having an active CNPJ (Brazilian tax ID) represents a more professional, organized, and secure operation. In addition to increasing market credibility, formalization facilitates financial organization, strengthens legal security, and creates better opportunities for growth and relationships with companies and platforms.
ANA Partners seeks to build solid business relationships with partners who operate in a structured and professional manner.